The Susquehanna Symphony Orchestra has been performing for the Harford County community for 40 years. Being a non-profit, they struggled to promote their shows with a smaller budget. We worked with them to refocus more of their campaign efforts on digital media, therefore getting more bang for their buck. After a multi-media campaign last year that included a logo redesign, television ads, mailers, outdoor and digital, their attendance levels increased by an average of 125%. This year we are redesigning their materials to kick off their “Ruby Season”, celebrating their 40th Anniversary.