When our longtime client, Ramsey Ford, bought a dealership in Elkton, they enlisted our help in building their new brand from the ground up. SR&B started by creating a new mascot, Little El, who our designer initially drew by hand. We then created designs for everything from stationery to billboards. Through our sister company, Your Graphic Shop, Elkton Ford was able to get all promotional items they needed, such as key chains, license plate holders, and shirts for their employees. SR&B even designed the vehicle wraps used on their service trucks.
Little El’s popularity continues to grow. We eventually drew a family for him, turned him into a stuffed animal, and produced a mascot costume!