Facebook is about more than just pictures of your best friend’s kiddos, your relative’s puppies and what your neighbor ate for dinner last night. It’s also about building your business. These days businesses seem more credible when they have an active social media presence. And while it can be hard for the traditonal marketer to understand, Facebook “likes” can oftentimes equal more business. That is why it is crucial to have a Facebook page that customers, both current and potential, want to “like.” Well how do you get these Facebook likes you ask? Keep reading and discover as we present to you the Top 10 Ways for a Making a Likeable Facebook Page.
An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images.
Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely.
Here are some examples of how we use Visual blog posts here at HubSpot:
- A Visual History of Google Algorithm Changes [Infographic]
- Can a Career in B2B Marketing Be Fulfilling? [SlideShare]
- A Sampling of the Sexiest Business Blogs on the Internet
As I’m sure you know, generating leads – hopefully both high in quality AND quantity – is your most important objective as a marketer. Having a successful lead generation system in place is what keeps your sales funnel full of prospects at all hours of the day. Surprisingly however, only 1 in 10 marketers feel their lead generation efforts are effective.
In any lead generation campaign, there can be a lot of moving parts. It’s critical to understand that aside from the variety of techniques that can be used and implemented, there are essential mechanics built in to every high performing lead generation campaign.
The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. Keep reading to take a look through these 4 essential mechanics to online lead generation!
The year 2015 was a landmark for video marketing, with online video accounting for half of all mobile traffic. Indeed, digital video arrived on the scene in a big way, across different platforms and devices forcing many digital marketers to catch up.
The most effective videos always follow a script. After all, without a script, how can you possibly convey your message to your intended target audience? While this may seem like common sense, the unfortunate fact is that many business owners underestimate just how important the script actually is. If you’re in the midst of creating a new video for your business, it’s imperative that you invest the time necessary to create a script that clearly and succinctly gets your message across with as little “fluff” as possible. After all, the shortest distance from Point A (which in this case is your video) and Point B (which is your intended target audience taking action) is a straight line.
“Viral” videos are widely seen as the Holy Grail of video content marketing, and for good reason. A viral video is the biggest win for any marketing campaign, having the ability to change your brand into a household name (or “household meme”) overnight.
Contrary to popular belief, much more goes into making a good video than most people think.
Online video is affecting how audiences interact with content, advertisements and brands on the internet, forcing businesses ranging from mom-and-pop shops to Fortune 500 companies to adapt and take action. As more platforms open up to video and video-recording abilities improve on devices, videos are becoming an increasingly unique and powerful way for you to … Read more
Anyone who came of age during the ’70s, ’80s and ’90s will be familiar with the words: “We’ll be right back after these messages,” a polite segue to commercials, the lifeblood of TV networks. But with the digital age of video marketing now fully upon us, many TV and cable networks want to cut back … Read more
When it comes to content marketing, different forms of media have different levels of impact. And depending on your marketing goals, there are times when the written word won’t suffice. In cases like these, video content marketing is often what’s needed to deliver the intended message more effectively. A report by Demand Metric shows that … Read more