Digital Advertising Specialist

The Digital Advertising Specialist is responsible for the strategy, management, and performance of assigned client accounts. This role will have you working across Paid Search, Paid Social, Video & Programmatic with opportunities to explore campaigns through all available marketing channels (e.g. SEO, Email, Creative & Traditional Media). We are looking for a passionate & driven individual that will help take SR&B to the next level. If you are looking for a challenge and an opportunity to fast-track your career with a growing agency, this position is for you!

The Top10 Ways for Making a Likeable Facebook Page

Facebook is about more than just pictures of your best friend’s kiddos, your relative’s puppies and what your neighbor ate for dinner last night. It’s also about building your business. These days businesses seem more credible when they have an active social media presence. And while it can be hard for the traditonal marketer to understand, Facebook “likes” can oftentimes equal more business. That is why it is crucial to have a Facebook page that customers, both current and potential, want to “like.” Well how do you get these Facebook likes you ask? Keep reading and discover as we present to you the Top 10 Ways for a Making a Likeable Facebook Page.

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The Best Times for Social Media Engagement


INTRODUCTION:

An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images.

Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely.

Here are some examples of how we use Visual blog posts here at HubSpot:

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The Essential Mechanics of Online Lead Generation

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As I’m sure you know, generating leads – hopefully both high in quality AND quantity – is your most important objective as a marketer. Having a successful lead generation system in place is what keeps your sales funnel full of prospects at all hours of the day. Surprisingly however, only 1 in 10 marketers feel their lead generation efforts are effective. 

In any lead generation campaign, there can be a lot of moving parts. It’s critical to understand that aside from the variety of techniques that can be used and implemented, there are essential mechanics built in to every high performing lead generation campaign.

The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. Keep reading to take a look through these 4 essential mechanics to online lead generation!

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The fundamentals of writing a captivating script for your marketing video

The most effective videos always follow a script. After all, without a script, how can you possibly convey your message to your intended target audience? While this may seem like common sense, the unfortunate fact is that many business owners underestimate just how important the script actually is. If you’re in the midst of creating a new video for your business, it’s imperative that you invest the time necessary to create a script that clearly and succinctly gets your message across with as little “fluff” as possible. After all, the shortest distance from Point A (which in this case is your video) and Point B (which is your intended target audience taking action) is a straight line.

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3 reasons to add video to your content marketing strategy

Video Marketing

Online video is affecting how audiences interact with content, advertisements and brands on the internet, forcing businesses ranging from mom-and-pop shops to Fortune 500 companies to adapt and take action. As more platforms open up to video and video-recording abilities improve on devices, videos are becoming an increasingly unique and powerful way for you to … Read more

The Crew Intro

Strakes, Roberts & Bauer Advertising’s (SR&B) corporate entity, Strakes Colossus Corporation, was founded in 1964 as a regional advertising agency serving Baltimore-area clients. In 1988, Carl G. Bauer and Robert S. Cocnavitch acquired Strakes Colossus Corporation and began doing business as Strakes, Roberts & Bauer Advertising with a mission to serve small to medium sized … Read more

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